Real Form of “Impact Campus”: ULM Becomes Catalyst for Creative Economy Growth in South Kalimantan
Banjarmasin – In order to build a creative economy ecosystem in the campus environment by opening up insights, encouraging the spirit of creativity and building cross-field collaboration, the South Kalimantan Provincial Tourism Office collaborated with Lambung Mangkurat University to hold the Banua Creative Goes to Campus Activity on Wednesday (6/25/2025) at the Lecture Theater General Building.
The activity, which was carried out by inviting a number of students in the ULM environment, presented three expert speakers who were relevant in this creative economy activity, namely Dini Oktaviyanti, S.IP., M.Sc., as Head of the Strategic Management Sub-Directorate of the Indonesian Ministry of Tourism and Creative Economy, Novyandi Saputra, S.Pd., M.Sn., as a Banua Tourism and Creative Economy Practitioner and dr. Jefry Albari Tribowo, Sp. And as Music Producer/Banua Creative Economy Actor.
This activity aims to build a creative ecosystem among young people, especially students, with an educational, inspiring, and collaborative approach. Furthermore, this activity also discusses in more depth what the creative economy is and 17 subsectors according to the Ministry of Tourism and Creative Economy.
The 17 subsectors are the focus of development because they have proven to be able to drive economic growth, create jobs, and absorb the potential of young people creatively. Among them are the advertising sector, architecture, fine arts, product design, interior design, visual communication design, fashion, film, animation and video, photography, crafts, culinary, music, publishing, applications, interactive games (Games), performing arts and television and radio.
One of the speakers, Dini Oktaviyanti explained the difference between the creative economy and MSMEs which lies in its protection. Thus, the Ministry of Tourism and Creative Economy is here to be able to provide opportunities for creative economy activists to register their creativity so that it can be protected.
This was also enthusiastically welcomed by the Rector of ULM Prof. Dr. Ahmad, S.E., M.Sc., who said that this event will be a major capital in building economic growth in South Kalimantan. Moreover, ULM accommodates many potential resources to be able to stimulate the creative economy, especially in Banua South Kalimantan.
“The creative economy is the future of Banua South Kalimantan,” said the ULM Rector.
By holding Banua Creative Goes to Campus, it is hoped that students and the young generation of Banua will be increasingly inspired to contribute to building an inclusive, productive, and competitive creative ecosystem.
Through collaboration between campuses, communities, industry players, and the government, this activity is a strategic step in producing local creative talents who are ready to compete at the national and global levels.
