Kopma ULM Holds National Personal Branding Seminar, Celebrating 42nd Anniversary
Banjarmasin – The Student Cooperative of Lambung Mangkurat University (Kopma ULM) held a national seminar with the theme ‘Becoming Superior in the AI Era: Personal Branding That Strengthens Careers’. This activity is part of the celebration of the 42nd Anniversary of the Student Consumer Cooperative of Lambung Mangkurat University, Banjarmasin.
The event took place at the Lecture Theater of the Faculty of Economics and Business (FEB) of Lambung Mangkurat University (ULM), Saturday, (11/23/2024). Attended by 150 participants, consisting of ULM students and the general public, and 105 committee members involved.
This national seminar presented a resource person, namely Wiwi Fauziah, a digital creator with more than 500 thousand followers on TikTok. In her presentation, Wiwi discussed the topic of Personal Branding and how it can strengthen careers, especially amidst the rapid development of technology and Artificial Intelligence.
“Grow like a tree that has strong roots, sturdy branches, and shady leaves. With a solid foundation, we can face all challenges, develop steadily, and finally enjoy abundant results, both for ourselves and others around us,” said Wiwi Fauziah.
Wiwi also provided various tips and strategies that are useful for students and the general public. One of them is to build authentic personal branding that has a positive impact in the digital world.
Vice Rector for Student Affairs ULM, Dr. Muhammad Rusmin Nuryadin, S.E., M.Sc., appreciated this activity as a real effort by Kopma ULM in developing the capacity of its members. Dr. Rusmin also emphasized the importance of student readiness to face challenges in the digital era and technology that continues to develop, especially in utilizing the potential of artificial intelligence (Artificial Intelligence).
In this activity, prizes were also distributed to the winners of the Family 100 and Mobile Legends competitions, which further enlivened the atmosphere of the event. This activity is real evidence of the spirit of collaboration, healthy competition, and togetherness that have become core values for Kopma ULM.
