11 AHD Awards, UNY Public Relations Becomes the Main Focus of ULM Public Relations in The Imitation Study
Yogyakarta – In order to increase solidarity and performance of the Public Relations Subdivision of Lambung Mangkurat University, the Plt for Cooperation and Public Relations invited the Head of the Public Relations Subdivision along with 6 other Public Relations staff to conduct a Benchmarking visit related to Public Relations and the Integrated Service Unit (ULT) to Yogyakarta State University (UNY). This activity was carried out on Thursday (23/11/2023), the visit of the ULM Public Relations team was warmly welcomed by the Head of the UNY Public Relations and Promotion Sub-Directorate, Sudaryono and staff in the Yogyakarta State University (UNY) Rector’s Senate Meeting Room.
Sudaryono started the Benchmarking activity with an introduction to the position and work system of UNY Public Relations. He explained that structurally, UNY Public Relations is under UNY’s Directorate of Cooperation, Information Systems, Innovation and Business (DKSIU). The activity then continued with an information sharing session which went smoothly and enthusiastically from both parties. Through this sharing session, there were many new things that could be used as a reference for ULM to be implemented in order to increase performance effectiveness and efficiency.
One of the interesting things that can be obtained is how UNY Public Relations can form personal branding through national online media publications such as the detik.com site. To carry this out, solid teamwork and good work management and the right strategy are needed so that Public Relations can carry out its role well. Apart from that, in this sharing session the UNY Public Relations group was very cooperative in providing tips on technical implementation in the field such as reporting, and also how UNY Public Relations prepared themselves to take part in various national awards such as Public Information Openness (KIP) from the Central Information Commission and Diktistek Public Relations Award (AHD) Directorate of Higher Education, Research and Technology.
Head of the ULM Public Relations Subdivision, Dwiliyana, hopes that in the future ULM’s participation in the awards in 2024 can be followed optimally through the knowledge and experience provided by UNY Public Relations friends.
As is known, public relations (public relations) is a communication activity from an organization or company to the public. Public relations is responsible for building and maintaining good relationships between an organization and its public. Public relations is not only responsible with fellow organizations within it but also with external parties related to communication with the organization’s external public, such as customers, the general public, mass media, and the government. One of the functions of establishing good relationships with external parties is that it makes it easier to convey information widely and also builds a positive image for the organization where it is located.
By carrying out the ULM Public Relations Benchamarking visit to UNY Public Relations, it is hoped that performance in the ULM Public Relations subsection will improve regarding management and public relations strategies needed to achieve the desired targets. Moreover, ULM Public Relations has a target in 2024 to become an Informative Public Body and receive at least 2 awards in the upcoming 2024 Diktiristek Public Relations Award event.
