{"id":28457,"date":"2025-09-10T16:25:50","date_gmt":"2025-09-10T08:25:50","guid":{"rendered":"https:\/\/ulm.ac.id\/en\/?p=28457"},"modified":"2025-09-16T09:32:03","modified_gmt":"2025-09-16T01:32:03","slug":"ulm-supports-sasirangan-msmes-at-hsu-through-production-and-marketing-technology-integration","status":"publish","type":"post","link":"https:\/\/ulm.ac.id\/en\/2025\/09\/10\/ulm-supports-sasirangan-msmes-at-hsu-through-production-and-marketing-technology-integration\/","title":{"rendered":"ULM Supports Sasirangan MSMEs at HSU Through Production and Marketing Technology Integration"},"content":{"rendered":"

AMUNTAI \u2013 Lecturers and students from the Faculty of Teacher Training and Education (FKIP) at Lambung Mangkurat University (ULM) conducted a Community Service Program (PKM) at the Ecomel Sasirangan MSME in Telaga Sari Village, South Amuntai, North Hulu Sungai Regency (HSU), from June to December 2025.<\/span><\/p>\n

The program carried the theme “Optimizing Appropriate Technology and Digital Platforms to Improve the Production and Marketing of Traditional Sasirangan Cloth.” The activity was funded by the Directorate of Research and Community Service (DPPM) of the Ministry of Education, Science, and Technology for the 2025 fiscal year.<\/span><\/p>\n

The PKM team leader, Dr. Sri Hartini, M.Sc., explained that the use of appropriate technology (TTG) in the form of a dyeing machine with a capacity for eight fabrics and an e-inventory application helped increase production efficiency.<\/span><\/p>\n

“Technology integration allows for a faster and more controlled dyeing process, while e-inventory helps monitor raw materials and finished products in real time,” she said.<\/span><\/p>\n

Meanwhile, Dewi Dewantara, M.Pd., a team member, emphasized the importance of utilizing e-catalogs and digital platforms to expand market reach.<\/span><\/p>\n

“Through the e-catalog https:\/\/ecomelsasirangan.com\/<\/a> and marketing via social media, MSMEs can reach new consumers and strengthen their market position,” she explained.<\/span><\/p>\n

The series of activities began with a socialization in July 2025, followed by technical training on dyeing equipment, e-inventory creation, and digital marketing from July to August. The team also provided intensive mentoring to ensure the sustainable use of the introduced technology.<\/span><\/p>\n

Ecomel Sasirangan owner, Zainal Fuad, S.Pd., welcomed the partnership with ULM. “We feel supported by this mentoring. We hope this will lead to more efficient production, broader marketing, and maintained business sustainability,” he said.<\/span><\/p>\n

Through this synergy, ULM affirms its commitment to supporting the preservation of local cultural heritage while encouraging the growth of the creative economy in South Kalimantan. It is hoped that the Ecomel Sasirangan MSME can become a role model for innovation- and sustainability-based business development.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

AMUNTAI \u2013 Lecturers and students from the Faculty of Teacher Training and Education (FKIP) at Lambung Mangkurat University (ULM) conducted a Community Service Program (PKM) at the Ecomel Sasirangan MSME in Telaga Sari Village, South Amuntai, North Hulu Sungai Regency … <\/p>\n","protected":false},"author":6,"featured_media":28463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_total_topic_count_hidden":0,"_bbp_total_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":0},"categories":[66],"tags":[],"_links":{"self":[{"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/posts\/28457"}],"collection":[{"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/comments?post=28457"}],"version-history":[{"count":1,"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/posts\/28457\/revisions"}],"predecessor-version":[{"id":28464,"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/posts\/28457\/revisions\/28464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/media\/28463"}],"wp:attachment":[{"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/media?parent=28457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/categories?post=28457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulm.ac.id\/en\/wp-json\/wp\/v2\/tags?post=28457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}